Automotive

Moving house is a key trigger for other big purchases, like buying a car. Given, on average, Australians spend over 21 hours per week online, compared with watching 15hrs of TV and 5.5hrs reading newspapers and magazines,* it makes advertising online a smart choice.

realestate.com.au attracts over 3 million** people per month, with 53%^ of visitors having a combined household income of over $100,000. 74%^ of site visitors are the main grocery buyer, which makes them key in any large household decision.

Purchase Intention

Research suggests that people about to move are 91% more likely to purchase a new car in the next 6-12months* and 27% of realestate.com.au's audience^ are considering purchase of a new car.

Click here to find out more about our audience and their behaviour on our site

* Nielsen Australian Online Consumer Report, February 2012
** Nielsen Online Ratings, Domestic Audience, average over May-August 2012
^Realestate.com.au internal statistics. Media purchase intention survey – Buy April 2012