Home Retail

Moving into a new home is only part of the story. There are still those finishing touches required before the unit or house can be considered a home. realestate.com.au provides the perfect environment for a wide range of homemaker products, from electrical to furnishings and outdoor. And because 74% of the realestate.com.au audience is also the main grocery buyer**, you're also talking directly to the decision maker.

 Through our suburb and dynamic ad targeting abilities, realestate.com.au offer tailored targeting opportunities to communicate to a local audience.

Our audience is online researching for home retail products as well as visiting stores.

Home retail audience research

Purchase Intent:

Home retail purchase intent

* Nielsen Online, Market Intelligence, Total Traffic for Audited Sites, Australia, June 2011
** Nielsen Panorama, October 2009-September 2010
^ realestate.com.au, Internal Statistics, New Sections Survey, August 2010, (n=6,475 people)