Home Improvement - Renovation
Users of REA Media aren’t just talkers, they’re doers. Whether it's replacing a kitchen or bathroom, or installing solar panels, our audience is busy and engaged. And on the lookout for new and interesting products that will give that added comfort or value. And before the current round of renovations are complete, they're probably planning the next. So make sure they know about your business.
Our audience is looking to improve their existing and new homes with
48%* of our audience intend to renovate in the next 12 months.

When looking at our audience's renovation intentions:

* Nielsen Panorama, October 2009-September 2010