Automotive

Just as it revolutionised the marketing of property, online has changed the game for the automotive industry. The internet is now the number one media source for new cars*. Research also shows the purchase of a home and car often happen simultaneously. It's part of the same life-stage change. Through targeting via suburb, or demographic, REA Media sites offer the automotive industry a great way to drive sales.

Holden Sportwagon launch

The objective of the Holden campaign was to launch the new Sportwagon to market. REA Media was chosen to be the only online partner due to their relevance and audience. The campaign was very successful in increasing brand awareness, improving brand sentiment and increased propensity to research/test drive as measured by the Nielsen Online Ad Effectiveness study.

pptx format Holden Brand Impact Study (1.44 MB)

MINI Countryman launch

In July 2010, MINI chose realestate.com.au to pre-launch the new Countryman series model in Australia. The objectives were to generate as many enquiry leads in an original fashion that would cut-through to consumers.

Utilising cutting-edge rich media technology unique to REA Media, MINI was able to achieve over 8% click through rates through a one-day homepage road block. 

Site traffic increased by 1700% on the day of activity demonstrating high impact / high volume in an uncluttered environment.

‘The realestate.com.au floor ad gave us the perfect platform for the pre-launch activity of the MINI Countryman. As this is a new format of vehicle for MINI we needed to access a wider audience for our lead generation while still delivering the creative in an engaging and typically MINI way. In fact, we have been overwhelmed with the results and level of interest the campaign has generated in just one day with a click through rate of over 8 per cent, well above industry average. As a result, we have managed to increase traffic to our site by a whopping 1700 per cent – a phenomenal result for a reasonable investment’

Chris Brown, MINI’s Marketing Manager:  Testimonial

mini

  • * Nielsen Panorama, October 2009-September 2010