View Demo

Leaderboard

Buy Type

• CPM 
• Sponsorship (Suburb targeted only)

Placement

• Header: 
  REA:  All pages excluding Homepages
• Footer:
  REA: All pages 
  RCA: Homepage & Search Form, RHA – Photo Viewer

Specs

• Image: 728x90px, max 40kb file size
• Animated Gif, Flash (V9 or below)

Rich Media Specs

• Download Guidelines For Flash Creative Production (175.7 KB)
• See “Product Specifications: Expandable Leaderboard” for expandable guidelines

Ad Serving

• Third party serving allowed

Notes on design:

• Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
• Creative must include a brand mark of the advertiser or project.
• If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
• A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled.
• Creative must not contain any strobing effects or rapid alternating colours. Strobing is defined as any flicker with a frequency between 2Hz and 55Hz.
• Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”

REA Media recommends a minimum of two (2) creatives in order to optimise performance effectively.

Please allow 3 days for creative lead-time.

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