Product specs - Wide Gallery Strip Ad

Wide Gallery Strip Ad 764x200
Wide Gallery Strip Ad Placement

Wide Gallery Strip Ad

Buy Type

CPM, CPC, Sponsorship (Suburb targeted only)

Placement

REA – Buy, Rent & Sold – Search Results (Gallery View only)

Creative Specs

Image: 764x200, 40kb, Static Gif (Does not include Grey Border)

URL

1 destination URL

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • The photo must take up at least 60% of the creative space
  • Given their placement within a search results page, the creative execution of strip advertisements needs to pay particular attention to not mimicking site listings. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction
  • Creative must include a brand mark of the advertiser
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.