Product specs - Wide Advertorial

Wide Advertorial
wide advertorial

Wide Advertorial

Buy Type

Sponsorship* (Position 1), CPM (Position 3)

Placement

REA – Buy, Rent, Sold & Find an Agent – Homepages

Creative Specs

Image: 132x98, 20kb, Static Gif

Logo

50x20, 5kb, Static Gif (optional, sits bottom right)

Heading

35 Characters

Copy

Paragraph - 200 characters (introduction to article)

Link

1 x 20 Characters

URL

1 URL linking through to article landing page

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design & text:

  • Text supplied cannot be all in capitals with the exception of capitalised brand names eg: ANZ
  • As the advertorial links through to an editorial-style landing page, the body text of the creative should be an introduction to the content contained within the linking article
  • Title case in heading is allowed but this will reduce the character limit to 30 characters.
  • Character counts include spaces
  • Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
  • Advertorials running in the BUY section of realestate.com.au cannot contain the following phrases in their message or links: “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

*Sponsorship of Position 1 available in weekly blocks. If campaign runs longer than 2 weeks, new creative & article must be supplied every two weeks

Please allow 3 days for creative lead-time.