Product specs - Tile Advertorial

Tile Advertorial Tile Advertorial Placement

Tile Advertorial

Buy Type

CPM or CPC

Placement

REA – Buy, Rent, Sold & Find an Agent – Homepages

Creative Specs

Image: 130x95, 20kb, Static Gif

Logo

25x25, 5kb, Transparent Background, Static Gif (optional)

Heading

18 Characters

Copy

1 Paragraph – 100 characters

Link

2 x 18 Characters each

URL

1 main link for Image, Logo and Title plus 2 supporting links

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design & text:

  • Text supplied cannot be all in capitals with the exception of capitalised brand names eg: ANZ
  • Title case in heading is allowed but this will reduce the character limit to 15 characters.
  • Character counts include spaces
  • Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
  • Advertorials running in the BUY section of realestate.com.au cannot contain the following phrases in their message or links: “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

For CPC campaigns REA Media requires that the creative/message is regularly refreshed in order to maintain optimal campaign performance.

For CPM campaigns REA Media recommends a minimum of two (2) creatives/messages in order to optimise performance effectively.

Please allow 3 days for creative lead-time.