Product specs - Strip Ad

Strip Ad 548x100
Strip Ad Placement

Strip Ad

Buy Type

CPM, CPC

Placement

REA – Buy & Rent & Sold – Search Results (list view)

Creative Specs

Image: 548x100, 25kb, Static GIF

URL

1 destination URL

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Given their placement within a search results page, the creative execution of strip advertisements needs to pay particular attention to not mimicking site listings. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
  • Creative must include a brand mark of the advertiser
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.