Product specs - Square Advertorial

Square Advertorial 120x70 share square advertorial

Square Advertorial

Buy Type

CPM, CPC

Placement

REA – Share Accommodation – Homepages & Search Forms

Creative Specs

Image: 120x170, 10kb, Static Gif – Must have white or transparent background

Logo

85x55, 5kb, Static Gif

Heading

30 Characters. Must specify background colour for heading as a web HEX colour (eg #CC0000)

Copy

90 characters

Link

4 x 18 Characters each

URL

1 main link for Image, Logo and Title plus 4 supporting links

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design & text:

  • Text supplied cannot be all in capitals with the exception of capitalised brand names eg: ANZ
  • Title case in heading is allowed but reduces the character limit to 25 characters
  • Character counts include spaces
  • Creative must clearly identify the advertiser.
  • Animation is not permitted

For CPC campaigns REA Media requires that the creative/message is regularly refreshed in order to maintain optimal campaign performance.

For CPM campaigns REA Media recommends a minimum of two (2) creatives/messages in order to optimise performance effectively.

Please allow 3 days for creative lead-time.