Product specs - Photo Skyscraper

Photo Skyscraper

Photo Skyscraper

Buy Type

CPM, Sponsorship

Placement

REA

Creative Specs

Image: 160x600, 40kb, static GIF or static SWF

URL

Support up to 10 links (pdf format Guidelines For Flash Creative Production (175.7 KB))

3rd Party Serving

Allowed

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Creative must include a brand mark of the advertiser or project.
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled. Back up images must be no larger than 40kb in size.
  • Creative must not contain any strobing effects or rapid alternating colours. Strobing is defined as any flicker with a frequency between 2Hz and 55Hz.
  • Creative running in the BUY section of REA must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”

REA Media recommends a minimum of two (2) separate creatives in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.