Product specs - Native App Ad (iPhone only)
Native App Ad Unit (iPhone only)
Buy Type
CPM
Placement
REA iOS Native App (iPhone only) – Buy and Rent – Search Results (List and Map views)
Basic Banner Specs
Ad dimensions 320x50, max file size - 25KB
Static or animated GIF
1 destination URL
Rich Media Specs
Note: All rich media executions are undertaken by REA Media or approved providers. Please contact REA Media for more information.
Collapsed state dimensions: 640x100 reduced to 320x50 to take advantage of high resolution displays, max file size - 25KB
Expanded State dimensions: 640x832 per panel, reduced to 320x416 to take advantage of high resolution displays, max file size - 100KB
The ads employ smart loading so each page is loaded progressively as the user interacts with the ad.
1 destination URL.
Trigger
Rich media banners expand when tapped.
Video
Video may be incorporated into the rich media executions. Maximum duration is 30 seconds.
Only .mp4 formats supported.
Close button
Required on expanded state.
3rd Party Serving
Not allowed.
Notes on design:
- Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
- Given their placement within a search results page, the creative execution of strip advertisements needs to pay particular attention to not mimicking site listings. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction.
- Creative must include a brand mark of the advertiser.
- Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
- Please consider the mobile bandwidth of the user when incorporating video into rich media executions.