Mobile Banner Ads
Buy Type
CPM
Placement
REA M.Site – Buy, Rent, Sold – Search Results (list view)
REA M.Site - Buy, Rent, Sold - Property Details
REA M.Site - myRealestate.com (all sections)
REA M.Site - Agent Folder Page - List View (Buy, Rent, Sold)
REA M.Site - Agent Folder Page - Buy and Rent - Open Times
REA M.Site - Find an Agent results (List view)
REA M.Site - Agent Folder Page - Buy - Auction Times
Basic Banner Specs
4 Images required to meet various device sizes plus 16 character text link (for legacy devices).
Extra Large: 290x50:
-Max file size - 25KB
Static or animated GIF
1 destination URL – click to call also supported.
Rich Media Specs
Note: All rich media executions are undertaken by REA Media or approved providers. Please contact REA Media for more information.
Collapsed state dimensions: 580x100 reduced to 290x50 to take advantage of high resolution displays, max file size - 25KB
Expanded ad dimensions: 580x832 per panel, reduced to 290x416 to take advantage of high resolution displays, max file size - 100KB
The ads employ smart loading so each page is loaded progressively as the user interacts with the ad.
1 destination URL
Trigger
Rich media banners expand when tapped.
Video
Video may be incorporated into the rich media executions. Maximum duration is 30 seconds.
Only .mp4 formats supported.
Close button
Required on expanded state, top right hand corner.
3rd Party Serving
Not allowed.
Notes on design:
- Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
- Given their placement within a search results page, the creative execution of strip advertisements needs to pay particular attention to not mimicking site listings. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction
- If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
- Creative must include a brand mark of the advertiser
- Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
- Please consider the mobile bandwidth of the user when incorporating video into rich media executions.
REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.
Please allow 3 days for creative lead-time.