Product specs - Leaderboard

Leaderboard
Leaderboard Placement

Leaderboard

Buy Type

CPM, Sponsorship (Suburb targeted only)

Placement

Header: REA – All pages excl Homepages

Footer: REA - All pages, RCA – Homepage & Search Form, RHA – Photo Viewer

Creative Specs

Image: 728x90, 40kb, Animated Gif, Flash (V9 or below) or HTML

URL

Support up to 4 links (pdf format Guidelines For Flash Creative Production (175.7 KB))

3rd Party Ad Serving

Allowed

Expandable/Rich Media Specs

See “Product Specifications: Expandable Leaderboard” for expandable guidelines.

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Creative must include a brand mark of the advertiser or project.
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled.
  • Creative must not contain any strobing effects or rapid alternating colours. Strobing is defined as any flicker with a frequency between 2Hz and 55Hz.
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”

REA Media recommends a minimum of two (2) creatives in order to optimise performance effectively.

Please allow 3 days for creative lead-time.