Floor Ad
Buy Type
1 day Buy out or CPM with minimum impressions
Placement
REA – Buy, Rent, Share, Build, Retire Homepages
Local Voices - Homepage
Creative Specs
Collapsed Size: 100% width x 97px high
Expanded Size: 100% width x 262px high (REA) or 339 px high (Local Voices)
Weight: 300kb swf and 2mb assets (Eg: .flv, .swf, .xml)
Flash: AS2 or AS3 up to Flash 9
Video: flv, f4v (max 2.2mb)
Audio: User initiated (button)
Close Button: Required on expanded panel, min dimensions of 70 x 30 with "Close [x]" text 16pt
Clicktag: screenad.click();
3rd Party Serving: Not available
As Floor Ads require a special template, REA will provide the creative template to the creative agency, or alternatively, REA can build the creative.
Template Instruction:
Settings: The settingslayer allows you to control standard features. These are: expandheight, auto expand duration etc. In the advanced settings there are more options like panel offset. The template is already set according to publishers specs.
FloorAd flashtemplate: The 'floor' consists of three parts, to cover all resolutions. Please create the animation in the layers 'content' or 'other content'. 'Other content' is used when multiple buttons or clicks are needed. In this layer there is no clicktag inserted. Use transparent backgrounds if needed but make sure that only the visible MC's are clickable. Sound is always with a seperate button.
Testing and support: When design is finished please send the finalised SWF to the Media Coordinator looking after your campaign.
Design Guidelines:
- Creative must include a brand mark of the advertiser or project
- If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
- Creative must not contain any strobing effects or rapid alternating colours. Strobing is defined as any flicker with a frequency between 2Hz and 55Hz
Please allow 5 days for creative lead-time.