Product specs - Expandable Half Page (Home Ideas)

Expandable Half Page (Home Ideas)

Expandable Half Page (Home Ideas)

Buy Type

Sponsorship (as part of Home Page Elite, Spaces Elite, Spaces Silver and Pool Packages)

Placement

Home Ideas – Channel home page

Home Ideas – Space (section) home page

Home Ideas – Space search results page

Home Ideas – Image details page

Expandable Specs

Collapsed: 300x600

Expanded: Expands to the left, up to 800x600

Trigger

On mouse over with .75s delay, or on click. Must close on mouse-off.

Polite Flash

60kb

Rich Flash

100kb

Video

Up to 2MB – Can start automatically with Audio muted until expansion is triggered.

Audio

Can play when expansion is triggered, however must mute when ad retracts. Mute button must be present.

Close Button

Required on expanded panel, minimum dimensions of 70x30 with “Close [x]” text.

Ad Serving

Must be 3rd Party Ad Served via an approved Rich Media Provider – Mediamind, DoubleClick Rich Media or Atlas Rich Media.

Rich Media Guidelines and behaviours:

  • Video and Audio guidelines above also apply to non-expandable rich media creative.
  • All expanding ads triggered by mouse-over must have a .75 second hover time before expansions, and must not automatically expand upon the page loading.
  • All expanding panels triggered by mouse-over must close immediately when the user ‘mouses’ off the creative or the Close button is clicked.
  • Any expanding ad user initiated by a click can remain open provided a clearly defined Close button is visible.
  • No more than 1 expandable placement to display per page. This rule applies across all expandable units (medium rectangles, half pages and push downs) in Home Ideas.

Design guidelines:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Creative must include a brand mark of the advertiser or project.
  • If non-expanded banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled. Back up images must be no larger than 40kb in size.
  • Creative must not contain any strobing effects or rapid alternating colours. Strobing is defined as any flicker with a frequency between 2Hz and 55Hz.

REA Media recommends a minimum of two (2) creatives in order to optimise performance effectively.

Please allow 5 days for creative lead-time.