Product specs - Expandable Skyscraper

blank expandable skyscraper

Expandable Skyscraper

Buy Type

CPM, Sponsorship - (Suburb targeted only)

Placement

REA – Buy, Rent, Sold, Find an Agent Search Results (List & Gallery)

Expandable Specs

Collapsed: 160x600
Expanded: Expands to the right, up to 800x600

Trigger

On mouse over with .75s delay, or on click. Must close on mouse-off

Polite Flash

40kb

Rich Flash

100kb

Video

2mb – Can start automatically with Audio muted until expansion is triggered

Audio

Can play when expansion is triggered, however must mute when ad retracts. Mute button must be present

Close Button

Required on expanded panel, min dimensions of 70x30 with “Close [x]” text

Ad Serving

Must be 3rd Party Ad Served via an approved Rich Media Provider – Eyeblaster, DoubleClick Rich Media or Atlas Rich Media.

Rich Media Guidelines and behaviours:

  • Video and Audio guidelines above also apply to non-expanded rich media creatives
  • All expanding ads triggered by mouse-over must have a .75 second hover time before expansions, and must not automatically expand upon the page loading
  • All expanding panels triggered by mouse-over must close immediately when the user mouses off the creative or the Close button is clicked.
  • Any expanding ad user initiated by a click can remain open provided a clearly defined Close button is visible.
  • No more than 1 expandable placement to display per page.

Design Guidelines:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Creative must include a brand mark of the advertiser or project
  • If non-expanded banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
  • A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled.
  • Creative must not contain any strobing effects or rapid alternating colours. Strobing is defined as any flicker with a frequency between 2Hz and 55Hz

REA Media recommends a minimum of two (2) creatives in order to optimise performance effectively.

Please allow 3 days for creative lead-time.