Product specs - Developer Mobile Strip Ad

Mobile Banner Ad

Developer Mobile Strip Ad

Buy Type

CPM

Placement

REA M.Site – Buy – Search Results (list view, after Pos 5)

Creative Specs

4 Images required to meet various device sizes plus 16 character text link (for legacy devices).

Extra Large: 290x50:
-Max file size - 25KB

Static or animated GIF. Also available as Rich Media executions.

URL

1 destination URL – click to call also supported.

3rd Party Serving

Not allowed.

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Given their placement within a search results page, the creative execution of strip advertisements needs to pay particular attention to not mimicking site listings. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
  • Creative must include a brand mark of the advertiser
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.