Product specs - Developer Advertorial

Developer Advertorial 133x118
developer advertorial

Developer Advertorial

Buy Type

Sponsorship

Placement

REA – Build & Retire

Creative Specs

Image: 133x118, 20kb, Static Gif

Logo

130x30, 5kb, Static Gif

Heading

90 Characters

Copy

1 Paragraph - 180 characters

Link

4 x 15 Characters or 5 x 3 Character State Code

URL

1 primary for Header and Image, up to 4 supportive for Hot Links or 5 for state codes

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design & text:

  • Text supplied cannot be all in capitals with the exception of capitalised brand names eg: ANZ
  • Title case in heading is allowed but reduces the character limit to 85 characters.
  • Character counts include spaces
  • Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.