Product specs - Developer Ad Unit

Developer Ad Unit

Developer Ad Unit

Buy Type

CPM

Placement

REA – Buy – Search Results (list view)

Creative Specs

Image: Total Size 256x600

Project Logo (top) 225x75

Image (Middle) 225x380

Developer Logo (bottom) 225x85

40kb, Static GIF

URL

1 destination URL

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Creative must met specification requirements outlined above. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
  • Creative must include a brand mark of the advertiser
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.