Product specs - Commercial Strip Ad

RCA strip resize 669x92b
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Commercial Strip Ad

Buy Type

CPM

Placement

RCA & RCNZ – Search Results

Creative Specs

Image: 728x90, 40kb, STATIC Gif, or STATIC SWF

URL

Support up to 4 links (see flash guidelines for information on supplying multilink flash creative

3rd Party Serving

Allowed

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • Given their placement within a search results page, the creative execution of strip advertisements needs to pay particular attention to not mimicking site listings. If you are unsure about whether your creative execution is acceptable, please contact your Account Manager with mock-ups of the creative direction
  • Creative must include a brand mark of the advertiser
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.