Product specs - 1:3 Rectangle

1:3 Rectangle 1:3 Rectangle Placement

1:3 Rectangle

Buy Type

CPM

Placement

REA – Homepages, Property Details pages, Build & Retire Map Pages

Creative Specs

Image: 300x100, 30kb, Static GIF, Static SWF

URL

Support up to 4 links (pdf format Guidelines For Flash Creative Production (175.7 KB))

3rd Party Serving

Not allowed. Pixel tracking is permitted

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC
  • A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled.
  • Creative must include a brand mark of the advertiser or project
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.