News & Research
McDonalds Case Study
McDonalds QLD Case Study
Power of Online Advertising for Retail Brands
Introduction
McDonalds QLD ran a campaign with REA Media to trial the use of online – Would online advertising influence purchase behaviour at retail outlets….. ?
Product
McDonalds' Target Market: 18 –25yr olds in Brisbane
Objective
Drive young people into stores to redeem food vouchers printed online.
Strategy
- Target Rent & Share users of realestate.com.au
- Region based geo-targeting to pin-point locations
- 4 week campaign –different offer each week-Click to download & print voucher to take in store
Click to download the full case study document below;
McDonalds' Case Study (855.02 KB)