Find a Target Audience
realestate.com.au's audience highlights
- 39%* of visitors each month to realestate.com.au are new.
- 2.9 million^ unique browsers to Rent section
- Record mobile traffic with over 700,000^ unique browsers to mobile site (m.realestate.com.au)
Key monthly stats*
| |
Monthly
visits |
Page
Views |
Time
Spent |
Visits |
Average Visits
/ Month |
| realestate.com.au* |
7,662,698 |
619,964,327 |
7.53 min |
20,062,511 |
2.6 |
| buy^ |
7,569,677 |
545,797,341 |
8.95 min |
15,768,132 |
2.06 |
| rent^ |
2,965,341 |
144,473,790 |
8.90 |
6,400,815 |
2.14 |
| sold^ |
858,836 |
12,884,744 |
3.5 |
1,252,504 |
1.47 |
| find agent^ |
907,329 |
5,141,104 |
1.98 min |
1,201,699 |
1.33 |
| share^ |
128,653 |
2,382,111 |
6.79 min |
180,751 |
1.39 |
| new homes^ |
266,000 |
1,601,774 |
3.73 min |
304,000 |
1.17 |
* Nielsen Online, Market Intelligence, Total Traffic for Audited Sites, Australia, July 2011
^ Adobe Omniture Site Catalyst, July 2011
Total Unique Browsers*
* Nielsen Online, Market Intelligence, Total Traffic for Audited Sites, Australia, March 2011
Competitor Comparison - Domestic UB's
- realestate.com.au - 6.3 million
- Domain.com.au - 3.2 million
- News.com.au - 5.7 million
- Theage.com.au - 5.4 million
- Theaustralian.com.au - 3 million
- Carsales.com.au - 3.5 million
- Smh.com.au - 7.8 million
* Nielsen Online, Market Intelligence, Domestic Traffic, Australia, June 2011
Exclusive Reach
- 88% of unique browsers to realestate.com.au do not visit smh.com.au
- 90% of unique browsers to realestate.com.au do not visit news.com.au
- 81% of unique browsers to realestate.com.au do not visit domain.com.au
Nielsen Market Intelligence, July 2011- duplication report