Sponsorship* (Position 1)
CPM (Position 3)
REA – Buy, Rent, Sold & Find an Agent – Homepages
Dimensions / Size
Image: 132×98, 20kb max file size
Logo: 50×20, 5kb, (optional, sits bottom right)
Static Gif applicable to image and logo
Heading: 35 Characters
Paragraph: 200 characters (introduction to article)
Link: 1 x 20 characters (1 URL linking through to article landing page)
Third party serving not allowed.
Pixel tracking is permitted
Notes on design & text:
Text supplied cannot be all in capitals with the exception of capitalised brand names e.g: ANZ
As the advertorial links through to an editorial-style landing page, the body text of the creative should be an introduction to the content contained within the linking article
Title case in heading is allowed but this will reduce the character limit to 30 characters.
Character counts include spaces
Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
Advertorials running in the BUY section of realestate.com.au cannot contain the following phrases in their message or links: “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
Animation is not permitted
*Sponsorship of Position 1 available in weekly blocks. If campaign runs longer than 2 weeks, new creative & article must be supplied every two weeks
Please allow 3 days for creative lead-time.