- Sponsorship* (Position 1)
- CPM (Position 3)
- REA – Buy, Rent, Sold & Find an Agent – Homepages
- Dimensions / Size
Image: 132×98, 20kb max file size
Logo: 50×20, 5kb, (optional, sits bottom right)
Static Gif applicable to image and logo
Heading: 35 Characters
Paragraph: 200 characters (introduction to article)
Link: 1 x 20 characters (1 URL linking through to article landing page)
- Third party serving not allowed.
- Pixel tracking is permitted
Notes on design & text:
- Text supplied cannot be all in capitals with the exception of capitalised brand names e.g: ANZ
- As the advertorial links through to an editorial-style landing page, the body text of the creative should be an introduction to the content contained within the linking article
- Title case in heading is allowed but this will reduce the character limit to 30 characters.
- Character counts include spaces
- Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
- Advertorials running in the BUY section of realestate.com.au cannot contain the following phrases in their message or links: “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
- Animation is not permitted
*Sponsorship of Position 1 available in weekly blocks. If campaign runs longer than 2 weeks, new creative & article must be supplied every two weeks
Please allow 3 days for creative lead-time.