Wide Advertorial

Buy Type

  • Sponsorship* (Position 1)
  • CPM (Position 3)


  • REA – Buy, Rent, Sold & Find an Agent – Homepages


  • Dimensions / Size
    Image: 132×98, 20kb max file size
    Logo: 50×20, 5kb, (optional, sits bottom right)
    Static Gif applicable to image and logo
  • Copy
    Heading:  35 Characters
    Paragraph: 200 characters (introduction to article)
    Link: 1 x 20 characters  (1 URL linking through to article landing page)

Ad Serving

  • Third party serving not allowed.
  • Pixel tracking is permitted

Notes on design & text:

  • Text supplied cannot be all in capitals with the exception of capitalised brand names e.g: ANZ
  • As the advertorial links through to an editorial-style landing page, the body text of the creative should be an introduction to the content contained within the linking article
  • Title case in heading is allowed but this will reduce the character limit to 30 characters.
  • Character counts include spaces
  • Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
  • Advertorials running in the BUY section of realestate.com.au cannot contain the following phrases in their message or links: “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
  • Animation is not permitted

*Sponsorship of Position 1 available in weekly blocks. If campaign runs longer than 2 weeks, new creative & article must be supplied every two weeks

Please allow 3 days for creative lead-time.