- REA – Buy, Rent, Sold & Find an Agent – Homepages
- Dimensions / Size
Image: 130x95px, 20kb max file size
- Creative execution
Logo: 25x25ox, 5kb, Transparent Background, Static Gif (optional)
Heading: 18 Characters
Copy: 1 Paragraph with 100 characters max.
Link: 2 links with 18 Characters each max.
URL: 1 main link for Image, Logo and Title plus 2 supporting links
- Third party serving not allowed.
- Pixel tracking is permitted
Notes on design & text:
- Text supplied cannot be all in capitals with the exception of capitalised brand names eg: ANZ
- Title case in heading is allowed but this will reduce the character limit to 15 characters.
- Character counts include spaces
- Creative must identify the advertiser. If a logo is not supplied, an indication of the advertiser should be present in the title, copy, image or link.
- Advertorials running in the BUY section of realestate.com.au cannot contain the following phrases in their message or links: “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”
- Animation is not permitted
For CPC campaigns REA Media requires that the creative/message is regularly refreshed in order to maintain optimal campaign performance.
For CPM campaigns REA Media recommends a minimum of two (2) creatives/messages in order to optimise performance effectively.
Please allow 3 days for creative lead-time.