Strip Ad

Buy Type

  • CPM
  • CPC

Placement

  • REA – Buy & Rent & Sold – Search Results (list view)

Specs

  • Image: 548x150px, 40kb max file size.
  • Static GIF only, no animation accepted.

Ad Serving

  • Third party serving permitted.
  • Pixel tracking is permitted

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • For times when the user’s browsers does not support creative functionality (i.e. Flash) please supply a backup image in JPG or GIF.
  • If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • Creative must include a brand mark of the advertiser.
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”.
  • Creative must be of quality i.e. acceptable image resolution and professional design standards.
  • realestate.com.au reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
  • Animation is not permitted.

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.

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