Buy Type

  • CPM
  • Sponsorship (Suburb targeted only)


  • Header:
    REA:  All pages excluding Homepages
  • Footer:
    REA: All pages
    RCA: Homepage & Search Form, RHA – Photo Viewer


  • Image: 728x90px, max 40kb file size
  • Animated Gif, Flash (V10 or below)

Rich Media Specs

  • Download pdf_iconFlash Creative Guidelines (100Kb)
  • See “Product Specifications: Expandable Leaderboard” for expandable guidelines

Ad Serving

  • Third party serving allowed

Notes on design:

  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • For times when the user’s browsers does not support creative functionality (i.e. Flash) please supply a backup image in JPG or GIF.
  • If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • Creative must include a brand mark of the advertiser.
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”.
  • Creative must be of quality i.e. acceptable image resolution and professional design standards.
  • realestate.com.au reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.

REA Media recommends a minimum of two (2) creatives in order to optimise performance effectively.

Please allow 3 days for creative lead-time.