1:3 Rectangle

Buy Type

  • CPM

Placement

  • REA – Homepages, Property Details pages & Build Map Pages
  • REA – Retire Search Results page (Brought To You By Companion)

Specs

  • Image: 300x100px, 30kb max file size
  • Static GIF or Static SWF

Ad Serving

  • Third party serving not allowed
  • Pixel tracking is permitted

Notes on design:

  • Download pdf_iconFlash Creative Guidelines (100Kb)
  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to REA site content, such as the same image sizes, button styles, etc may be rejected.
  • If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled.
  • Creative must include a brand mark of the advertiser or project.
  • Creative running in the BUY section must not contain the following phrases in their message or links – “mortgage calculator”, “home loan calculator”, “mortgage repayment calculator” or “how much can I borrow?”.
  • Animation is not permitted.

REA Media recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time.